Need support? Book a chat to talk about 1-1 Sober Coaching

Quitting Drinking  – The Fading Affect Bias

Not a very exciting topic title, I have to admit but the Fading Affect Bias is a thing in sobriety and I want to tell you what it is and how to combat it.

I first came across this term in William Porter’s Book ‘alcohol Explained’ and was intrigued when I saw the chapter title so wanted to read it. After reading I was like, ooohhh so that’s what’s going on!

The Fading Affect Bias

The Fading affect Bias is very common, so common in sobriety that you will probably have already experienced it or will do so at some point. Basically we’re talking about the bit in your journey where the pain and shame, stress and trauma of your drinking days or the last hangover begins to fade.

This is also a time when you wonder if it was really that bad and perhaps you could go back to moderation or maybe, just maybe one wouldn’t hurt…..

This doesn’t mean that your desire to be alcohol-free is fading or that you are not enjoying your new sober lifestyle, it just means that you have actually entered a really important phase in your journey.

This too shall pass as they say, and in today’s podcast I am going to explain all, tell you why this happens, why there is nothing wrong with you and how to go back to centre, check in and ride the wave to the next part on your journey.

In this episode

Why this is perfectly normal and not to panic when it happens

What is really happening when these thoughts pop up

Ways to get through these moments

Where to go for help and support if the thoughts get too much

Please know that this experience is totally normal and it doesn’t mean anything about you or your desire to live alcohol-free.

You can get through it and will emerge stronger and happier than ever. I’d love to know if you have experienced the Fading Affect Bias, let me know in the comments below.

900 900 Gayle


Hi, I’m Gayle. Mum, teacher and living a life of sober bliss. My mission is to help you change your relationship with alcohol to help you rediscover your true self and live a life of sober bliss.

Written by: Gayle

Leave a Reply

Let's talk...

Bring a cuppa and join me in a safe, welcoming space for a relaxed chat.

I’m here to listen and help you get clear on your next steps for creating the life you deserve, a life of freedom from alcohol.

You can quit drinking and I’m here to support you.

Joyful January

Enjoy a magical month of sobriety this January with your FREE Magical Month of Sobriety Workbook and Tracker.

Let's have a Joyful January and bring back the magic! 

Start Typing

Ready to be Blissfully Sober?

Feel good in your sobriety with group support, connection and community.

Discover the membership today from ONLY £29,00 a month!