Not a very exciting topic title, I have to admit but the Fading Affect Bias is a thing in sobriety and I want to tell you what it is and how to combat it.
I first came across this term in William Porter’s Book ‘alcohol Explained’ and was intrigued when I saw the chapter title so wanted to read it. After reading I was like, ooohhh so that’s what’s going on!

The Fading affect Bias is very common, so common in sobriety that you will probably have already experienced it or will do so at some point. Basically we’re talking about the bit in your journey where the pain and shame, stress and trauma of your drinking days or the last hangover begins to fade.
This is also a time when you wonder if it was really that bad and perhaps you could go back to moderation or maybe, just maybe one wouldn’t hurt…..
This doesn’t mean that your desire to be alcohol-free is fading or that you are not enjoying your new sober lifestyle, it just means that you have actually entered a really important phase in your journey.
This too shall pass as they say, and in today’s podcast I am going to explain all, tell you why this happens, why there is nothing wrong with you and how to go back to centre, check in and ride the wave to the next part on your journey.
In this episode
Why this is perfectly normal and not to panic when it happens
What is really happening when these thoughts pop up
Ways to get through these moments
Where to go for help and support if the thoughts get too much
Links for more support
- Visualization in sobriety blog post
- Enjoy awesome accountability, guidance and support with one to one coaching
- Book your cuppa chat
Please know that this experience is totally normal and it doesn’t mean anything about you or your desire to live alcohol-free.
You can get through it and will emerge stronger and happier than ever. I’d love to know if you have experienced the Fading Affect Bias, let me know in the comments below.
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